A market leader in mission critical software for specialty manufacturing and distribution businesses.

Advantive Acquires DataNet and PQ Systems, Expanding Manufacturing Software Capabilities


A market leader in mission critical software for specialty manufacturing and distribution businesses.

Advantive Acquires DataNet and PQ Systems, Expanding Manufacturing Software Capabilities

About Us

We make purpose-built software for specialty manufacturing and distribution businesses that streamline complex processes, optimize operations visibility and throughput, and drive improved quality, profitability, and revenue growth. Deeply embedded in our customers’ businesses, Advantive’s software solutions add value along the full manufacturing and distribution lifecycle.

Our customers, who include corrugated and packaging manufacturers, equipment and supply wholesale distributors, and automotive and other specialty manufacturers, benefit from our solutions that have been honed over decades in the marketplace. We know our customers’ businesses intimately and deliver software to address their needs.

Our software is deeply embedded in our customers’ operations. From schedule optimization and quality to sales order, inventory, and fulfillment management, from financial management to ecommerce to reporting and analytics, our software is designed to optimize every aspect of the manufacturing and distribution value chain. Specialized, scalable, and easy to use, our software optimizes performance and drives rapid value and ROI for our customers.

Our Mission

To drive transformational outcomes for specialty manufacturing and distribution businesses, by providing software solutions that streamline manufacturing and distribution processes, optimize visibility and throughput of operations, and drive improved quality, profitability and revenues.

Our Purpose

To drive sustainable growth for specialty manufacturing and distribution companies.

Advantive delivers on sustainable growth by optimizing resources and eliminating waste. From raw resources to valuable products to packaging, ecommerce, and delivery, Advantive transforms the manufacturing and distribution lifecycle.

What We Do

Advantive brings problem-solving software solutions to specialty manufacturers and wholesale distributors that optimize performance to drive sustainable growth. While each of our solutions is designed specifically for the industries where they are used, what they all have in common is specialization, speed, scalability and simplicity.

Advantive ERP software is specifically designed to optimize the operations of corrugated and packaging manufacturers and wholesale distributors serving a variety of industries including industrial supply, HVAC and heating, janitorial, sanitation and many more.

Advantive’s SPC product suite optimizes manufacturing and assembly processes in a broad range of industries, from food and beverage service to electronics.

Advantive’s MES software serves manufacturers in the automotive industry and improves accuracy, curbs defects, reduces waste and optimizes inventory control.

Our Solutions

Enterprise Resource Planning (ERP) | For corrugated and packaging manufacturers

Our industry-specific, market-leading ERP software optimizes the order-to-cash process for corrugated and packaging manufacturers worldwide. With a focus on scheduling and estimating, our software handles complex plant manufacturing processes while supporting supply-chain, corporate finance, and front-office order management. Through automation and integration, our customers benefit from increased efficiency, throughput and on-time delivery while reducing costs, waste, downtime, and inventory.

Enterprise Resource Planning (ERP) | For wholesale distributors

Providing leading-edge, distribution focused software that combines core ERP functions (financial management and bank reconciliation, order entry and fulfillment, CRM and more) with industry-specific modules (warehouse and inventory management, shipping integrations, margin-based pricing and more). Our specialization sets us apart: our software is highly configurable to meet the specific needs of our specialty customers, ranging from janitorial / sanitation to HVAC and plumbing to industrial supplies, to food service equipment, and many more. Our software supports every aspect of the distribution lifecycle, from lead to delivery.

Statistical Process Control (SPC)

Our SPC solutions deliver unparalleled visibility and intelligence to manufacturers to achieve quality performance and regulatory and customer compliance. A market leader in food and beverage, electronics, appliances and consumer goods, life science, metals, transportation, paper and packaging, plastics, rubber and more, we give our customers strategic insight to make data-driven decisions that improve product quality, decrease costs, and reduce waste. With real-time quality data from across the enterprise, our SPC engines facilitate rapid and precise corrections on the production floor. By aligning operations, process control, supply and demand data, and front-office applications, Advantive’s solutions turn quality risk into a competitive advantage.

Manufacturing Execution Systems (MES)

VIA empowers discreet manufacturers, across a variety of industries including automotive vehicle production with software driven by traceability at its core. VIA improves productivity, contains defects, reduces waste, and optimizes achievement of regulatory and customer compliance. Easy to implement and highly configurable, VIA MES provides manufacturers flexibility to customize the software and ensure they’re building the right product, the right way, at the right time.

Gage Calibration Management

GAGEpack is designed to manage and organize the calibration and maintenance of gages and other measurement devices in a variety of industrial settings. This powerful gage tracking solution provides precise calibration records and complete device traceability to comply with industry standards. GAGEpack saves manufacturers time while improving the accuracy of their gage management system and strengthening the quality of their production systems.

Meet Our CEO

Benoit de la Tour

Benoit brings with him more than 25 years of experience in growing software companies, with a focus on the ERP and supply chain optimization spaces.

Prior to joining Advantive, he served as the CEO at Navis, a global leader in supply chain optimization software for the shipping industry. At Navis, he oriented the product portfolio and business model to deliver strong customer value while doubling the company’s revenue, through organic growth and acquisitions. After this period of progress and increased profitability, Navis was sold to a private equity firm in 2021.

Previously, Benoit was Vice President, EMEA and LATAM for Dynamics, Microsoft’s ERP and CRM Division, where he successfully launched the company’s ERP software product in the enterprise space. Before joining Microsoft, Benoit managed EMEA operations for Infor.

A native of France, Benoit graduated with a degree in economics from the ESCE International Business School in Paris.