What We’re Reading: 2024 Food Processing Predictions from the NYT

February 28, 2024
2 min read
General

The new year always brings a fresh proliferation of predictions across industries, and food and beverage are no exception. While we’ve skimmed past articles about consumer trends on everything from packaging to teen snacking, we wanted to pause and turn some extra attention to these nine predictions from the New York Times. We spotted a few items here that will be of particular interest to our customers in food processing and food manufacturing.

While the Gray Lady’s list of nine predictions for our eating includes likely-passing fancies – cocktails that taste like Thai beef salad? – it also captures this moment of consumer scrutiny on food supply chains and processing methods.

Among the predictions, the NYT expects customer concern about food processing to grow. They expect ingredients labels to garner more attention, writing: “Ingredient descriptions will become more transparent and detailed (instead of “spicy citrus,” you may see “pomelo and habanero”) and include more biodiversity bona fides, but not in the precious farm-to-table way.”

They also expect AI to become a more significant part of the conversation, not only in restaurants but in the tighter supply chains and food waste reductions – changes you’re no doubt already exploring in your own food processing operation.

ParityFactory’s WMS & MES was designed for food and beverage processing operations like yours. We can help ensure your ingredients tracking and processing information remains as streamlined and straightforward as possible so you can communicate compliance and transparency to the vendors who need to turn around and meet the demands of today’s conscious consumers. 

Dig in to see which food trends the NYT predicts for your particular vertical

Grace Barton Avatar

Grace Barton

Marketing Specialist

Grace Barton is a digital marketing and competitive intelligence professional who crafts strategic narratives by bridging marketing insights with analytical expertise. At Advantive, she creates engaging, data-driven content tailored to the distribution, manufacturing, packaging, and quality industries. Her goal is to deliver impactful messaging that drives engagement and growth based on specific gap closure needs, whether responding to sales organization requirements, pinpointing gaps in content, or meeting immediate market trends.
She thrives on transforming competitive intelligence into actionable insights for the sales organization. Grace manages Advantive's competitive intelligence platform, Klue, to equip the sales team with the battlecards and market data they need to stay ahead of competitors. Since launch, she's built 28+ battlecards across four lines of business, ensuring the GTM strategy stays sharp.
Grace has a passion for leveraging market insights with storytelling to guide strategic decision-making, empower sales organizations, and nurture organizational growth.

Areas of Expertise: Digital Marketing, Competitive Intelligence, Strategic Narratives, Marketing Insights, Analytical Expertise
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