Food Logistics Names Advantive CEO Benoit de la Tour as Recipient of 2024 Rock Stars of the Supply Chain Award

February 13, 2024
4 min read

February 12, 2024, Tampa Bay, Fla – Food Logistics, the only publication exclusively dedicated to covering the movement of product through the global cold food supply chain, today announced Benoit de la Tour, CEO of Advantive, as one of the winners of this year’s Rock Stars of the Supply Chain award. de la Tour has been recognized in the Lifetime Achievement category for his 25 years of experience in which his achievements, hard work and vision have shaped the global cold food supply chain.

In his role at Advantive, de la Tour spearheads innovation in the distribution, manufacturing, packaging, quality and supply chain spaces by strategically scaling the company and optimizing its solutions for the unique needs of today’s industry. Throughout his tenure at Advantive, he has led the organization in a series of acquisitions, expanding its capabilities in addition to its geographical reach.

“I am honored to be included among such a prestigious list of winners,” said de la Tour, CEO of Advantive. “I’d be remiss to not thank the entire Advantive team for continuing to deliver the best in manufacturing and distribution solutions to our customers, and I share this honor with them.”

As the former Vice President for Microsoft’s ERP and CRM division, and CEO at Navis, a global
leader in supply chain optimization software for the shipping industry, de la Tour has cultivated a deep understanding of the supply chain and logistics space and developed a unique perspective
and vision for the market.

“Supply chain rock stars are the backbone of the cold food chain. The words used to describe many of this year’s winners range from collaborative, passionate, innovative and forward-thinking to inspired, driven and dependable,” says Marina Mayer, editor-in-chief of Food Logistics and Supply & Demand Chain Executive. “New this year, we broke the award down into four distinct categories: Top Warehousing Stars; Top Shippers; Rising Stars; and Lifetime Achievement. These winners continue to go above and beyond to improve food safety, enhance efficiency and disrupt supply chain disruptions.”

Recipients of this year’s award will be profiled in Food Logistics’ Jan/Feb 2024 print issue and at

Go to to view the full list of winners. Go to to learn more about other Food Logistics’ awards.

About Advantive
Advantive is a leading provider of mission-critical software for specialty manufacturing and distribution companies, offering purpose-built ERP, MES and SPC software solutions that meet the unique needs of our customers. Serving over 5,000 customers and operating in 14 countries, Advantive’s software solutions streamline complex processes, optimize operations visibility and throughput, and drive improved quality, profitability, and revenue growth. Deeply embedded into key end-to-end workflows, Advantive’s software uses automation, seamless integration and real-time data to streamline plant scheduling, order management, quality control, sales order forecasting and pricing, ecommerce and delivery – making the complex, simple. More information about Advantive can be found at

About Food Logistics
Food Logistics reaches more than 26,000 supply chain executives in the global food and beverage industries, including executives in the food sector (growers, producers, manufacturers, wholesalers and grocers) and the logistics section (transportation, warehousing, distribution, software and technology) who share a mutual interest in the operations and business aspects of the global cold food supply chain. Food Logistics also operates SCN Summit and Women in Supply Chain Forum. Go to to learn more.

IRONMARKETS, formerly known as AC Business Media, is a leading business-to-business media and buyer engagement platform with a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics, and supply chain markets. IRONMARKETS delivers relevant, cutting-edge content to its audiences through its industry-leading digital properties, trade shows, conferences, videos, magazines, webinars, and newsletters. It also provides advertisers the analytics, data, and ability to reach their target audience. Learn more at

Media Contact:
Rachel Phillis
Alloy, on behalf of Advantive
[email protected]