The concept isn’t new. All-in-one. Bundling. However it is phrased, the idea is to include multiple technologies, services, or functionalities into one product. In this way, the product helps the purchaser save time and money. In the software world, new solutions are introduced to help organizations consolidate operations, data, disparate systems, and much more.
So, it is logical that a product or solution enhanced with many useful features or integration would carry a higher price than a standard solution. Despite the seemingly higher initial cost, these feature-filled offerings are becoming the top choice of organizations looking for greater benefit from their purchase.
Although these solutions might cost more upfront, the integration capabilities they offer provide enormous value in the long run. And software providers have discovered that providing a solution that helps their customers become more efficient, improve performance, and save money is a smart business plan. After all, as entrepreneur Richard Branson said: “In a competitive market, it's not always the lowest price that wins but the best value.”
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