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Grace Barton

Marketing Specialist
Areas of Expertise: Digital Marketing, Competitive Intelligence, Strategic Narratives, Marketing Insights, Analytical Expertise
289 Articles

Grace Barton is a digital marketing and competitive intelligence professional who crafts strategic narratives by bridging marketing insights with analytical expertise. At Advantive, she creates engaging, data-driven content tailored to the distribution, manufacturing, packaging, and quality industries. Her goal is to deliver impactful messaging that drives engagement and growth based on specific gap closure needs, whether responding to sales organization requirements, pinpointing gaps in content, or meeting immediate market trends.
She thrives on transforming competitive intelligence into actionable insights for the sales organization. Grace manages Advantive's competitive intelligence platform, Klue, to equip the sales team with the battlecards and market data they need to stay ahead of competitors. Since launch, she's built 28+ battlecards across four lines of business, ensuring the GTM strategy stays sharp.
Grace has a passion for leveraging market insights with storytelling to guide strategic decision-making, empower sales organizations, and nurture organizational growth.

Latest Articles

What is GMROII?

ROI (Return on Investment) is a crucial measure when calculating distribution business investment. Yet, when it comes to inventory, a…

The Importance of Scalability

When companies build an ERP software feature “wish list,” one of the most necessary attributes is often overlooked. If you’re…

Understanding Your Software Deployment Options

Successful ERP implementation depends on a cascading series of decisions shaped by the budget, needed features, user requirements, customizations, and…

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