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Grace Barton

Marketing Specialist
Areas of Expertise: Digital Marketing, Competitive Intelligence, Strategic Narratives, Marketing Insights, Analytical Expertise
289 Articles

Grace Barton is a digital marketing and competitive intelligence professional who crafts strategic narratives by bridging marketing insights with analytical expertise. At Advantive, she creates engaging, data-driven content tailored to the distribution, manufacturing, packaging, and quality industries. Her goal is to deliver impactful messaging that drives engagement and growth based on specific gap closure needs, whether responding to sales organization requirements, pinpointing gaps in content, or meeting immediate market trends.
She thrives on transforming competitive intelligence into actionable insights for the sales organization. Grace manages Advantive's competitive intelligence platform, Klue, to equip the sales team with the battlecards and market data they need to stay ahead of competitors. Since launch, she's built 28+ battlecards across four lines of business, ensuring the GTM strategy stays sharp.
Grace has a passion for leveraging market insights with storytelling to guide strategic decision-making, empower sales organizations, and nurture organizational growth.

Latest Articles

Setting Up a Measurement Study

Setting up a measurement study involves looking at the measurement system with respect to equipment, technique, environment, and the people…
supervisor explaining things to staff

The Top 10 SPC Mistakes: Part 1

Me: As you think about your organization’s manufacturing quality efforts—what you’ve overcome and what you hope to accomplish in the future—there…

Catch Weight in the Food World

Where does the term “catch weight” come from? Catch weight is a commonly used term in the sports of boxing…

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