Drive field team success with Opmetrix, an award-winning mobile sales and merchandising software platform that puts sales, service, and reporting tools in one place. Give your field reps everything they need to stay productive, sell smarter, and satisfy customers anytime, anywhere.
Minimize wasted travel time and maximize productivity with smart route planning. Opmetrix Smart Route reviews and optimizes daily visits based on drive time and live traffic conditions, helping reps spend more time with customers and less time on the road. Management gains full visibility into routes traveled, customers visited, and overall performance.
Key Features:
Build strong customer relationships by having the right information at the right time. Opmetrix gives your field teams complete access to customer data (even without Wi-Fi) so every call is informed, professional, and focused on selling.
Speed up transactions and reduce errors with 30+ ERP integrations. Reps can process orders, invoices, quotes, credits, and returns directly from the app with or without an internet connection. Your team has real-time access to pricing, stock levels, and sales history to sell more on every visit.
Capture, measure, and analyze in-store data to ensure your brand wins on the shelf. Opmetrix enables field teams to track key metrics like product range, share of shelf, facings, pricing, promotions, and compliance, giving managers the insights needed to grow market share.
Enable customers to place their own online orders anytime, from any device. The Opmetrix B2B eCommerce module integrates directly with your ERP to provide account-specific pricing, stock visibility, and order history in a streamlined self-service portal.
Turn data into a competitive advantage with configurable dashboards and Power BI integration. Opmetrix combines field activity with ERP data to deliver real-time insights for reps, managers, and brand principals.
Manage and report on multiple brands with ease. Opmetrix gives brokerage and sales agencies the tools to separate tasks, allocate time, and deliver transparent reporting that strengthens partnerships with brand principals.
Save time and eliminate double handling by linking Opmetrix directly to your ERP. Master data, pricing, and inventory stay up to date in the field, while sales transactions flow automatically into your accounting system.
Opmetrix is more than just a powerful field sales tool. It is your long-term partner in driving growth. As part of the Advantive family, you gain access to ongoing enhancements, expert support, and training resources that keep your business moving forward. Our commitment is to ensure your platform delivers lasting value well beyond go-live, helping your teams stay productive, connected, and ready for what’s next.
Key capabilities include:
Expand your sales opportunities with connected software solutions designed to cover every channel. Opmetrix empowers your teams in the field, CV eCommerce drives your online storefront, and Lucy automates email and PDF orders. All three integrate with your ERP, removing double entry, keeping your data accurate, and creating a seamless experience for customers across every touchpoint.
Power your online sales with CV eCommerce, a fully integrated eCommerce platform built for both B2B and B2C—delivering advanced functionality straight out of the box. Highlights:
Automate manual order entries with Lucy, an AI-powered solution that captures, validates, and processes email and PDF purchase orders directly into your ERP. Highlights:
Advantive delivers actionable, problem-solving software solutions for specialty manufacturers and wholesale distributors that simplify processes, optimize performance, and increase revenues.