Catch Up With Advantive at These Distribution, Manufacturing, and Packaging Trade Shows in June

May 16, 2024
4 min read
General

June is going to be a massive month for Advantive events! We’re gearing up for several upcoming trade shows where we can connect with our customers and showcase the value our software solutions. Want to know where to find us in the coming months? Read on!

Distribution: Visit Us at the AFFLINK Summit and Lightovation June

AFFLINK Summit

AFFLINK is one of the largest, most innovative networks of suppliers and distributors in the janitorial and sanitation (JanSan), packaging, foodservice, healthcare, safety, and office industries. This organization equips suppliers and distributors with the resources, data, and technology to build critical business relationships.

The AFFLINK Summit will be held from Sunday, June 9 – Wednesday, June 12 at the JW Marriott Tampa Water Street in Tampa, FL.

We’ll be represented at the AFFLINK Summit by our experienced team: Nicholas Fazio, Robbie LaRocca, and Tyler Marshall.

Nicholas Fazio graduated from The University of Akron with a degree in Mechanical Engineering Technology. He is one of our most reliable inside sales account executives and he can’t wait to continue growing and developing his customer relationships so they get the highest ROI on their investment.

Robert LaRocca joined us from DDI System in 2022. LaRocca is a senior sales engineer with 11 years of experience with Inform ERP. He is a fount of industry knowledge and understands the ins and outs of Inform ERP better than almost anyone else. Robert is an excellent resource if you have any questions about the software.

Tyler Marshall is our Head of Strategic Alliances and Business Development. He came from ParityFactory, which provides software solutions for food manufacturers. Marshall began in the Alaskan seafood industry, designing and successfully implementing the ParityFactory platform at operations across all food verticals from $5 million to over $1 billion in revenue, ultimately providing them millions in savings.

Lightovation June

Lightovation June is the largest residential lighting trade show in the Western Hemisphere. It brings together thousands of lighting and electrical industry professionals and enables them to discover the latest industry innovations.

Lightovation will be held from Wednesday, June 19 – Friday, June 21 at the Dallas Market Center in Dallas, TX. Our team will be at booth TM 4432.11.

Our team is still being finalized for Lightovation 2024. Stay tuned to this space as we announce our representatives in the coming weeks!

Manufacturing: ParityFactory is Bringing the Party to WAPA 2024

The Western Agricultural Processors Association (WAPA) formed in 2009 to provide tree nut hullers and processors with representation on legislative and regulatory matters. They represent almond, pecan pistachio, and walnut hullers, handling anything from safety to air and water quality, water supply, transportation, and more.

This year, the 2024 WAPA Annual Meeting & Trade Show is being held in partnership with West Coast Nut from Wednesday, June 12 – Friday, June 14 at the Monterey Convention Center & Marriott Hotel in Monterey, CA.

Tyler Marshall and Karen Molberg will be attending the trade show on behalf of Advantive and ParityFactory.

As mentioned above, Tyler Marshall is our Head of Strategic Alliances and Business Development. He came from ParityFactory and provided software solutions for food manufacturers.

Karen Molberg is a highly regarded senior account executive that came from ParityFactory. She is a customer-focused professional, with a powerful drive for customer success and strong interpersonal communication skills.

Packaging: Advantive Heads to Expo ACCCSA 2024

The Asociación de Corrugadores del Caribe, Centro y Sur América (ACCCSA) brings together corrugated cardboard professionals and leading companies to share and exhibit the latest industry trends and technologies. It is one of the most important events in the corrugated box industry in Latin America.

This year, the Expo ACCCSA 2024 is taking place from June 24 – June 27 in Santa Cruz de la Sierra in Bolivia. Come see us at booth #55, where we will be showcasing Kiwiplan!

Oswaldo Thuler de Oliveira will be attending on behalf of Advantive. He is our account manager for Latin America and has over 13 years of experience in the corrugated industry. Oswaldo’s extensive experience allows him to understand clients’ challenges and provide tailored solutions that drive tangible results. 

Advantive is excited to connect with our customers and industry peers at these upcoming trade shows in June. We’re excited to create new partnerships and reaffirm our commitment to customer success. Visit our distribution, manufacturing, and packaging experts at AFFLINK Summit, Lightovation June, WAPA 2024, and Expo ACCCSA 2024.

Grace Barton Avatar

Grace Barton

Marketing Specialist

Grace Barton is a digital marketing and competitive intelligence professional who crafts strategic narratives by bridging marketing insights with analytical expertise. At Advantive, she creates engaging, data-driven content tailored to the distribution, manufacturing, packaging, and quality industries. Her goal is to deliver impactful messaging that drives engagement and growth based on specific gap closure needs, whether responding to sales organization requirements, pinpointing gaps in content, or meeting immediate market trends.
She thrives on transforming competitive intelligence into actionable insights for the sales organization. Grace manages Advantive's competitive intelligence platform, Klue, to equip the sales team with the battlecards and market data they need to stay ahead of competitors. Since launch, she's built 28+ battlecards across four lines of business, ensuring the GTM strategy stays sharp.
Grace has a passion for leveraging market insights with storytelling to guide strategic decision-making, empower sales organizations, and nurture organizational growth.

Areas of Expertise: Digital Marketing, Competitive Intelligence, Strategic Narratives, Marketing Insights, Analytical Expertise
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