Top 5 Reasons to Implement a CRM

September 21, 2020
4 min read

In this day and age, packaging companies have to react quickly and creatively. With increased demand and changing behaviors, the industry is faced with the challenge of keeping up with their growing list of responsibilities. That is why it’s important to have reliable solutions in place that empower companies to operate more efficiently and make smarter decisions to drive their organizations forward.

One such solution is a customer relationship management (CRM) that allows companies to manage their interactions with their current and potential customers. It helps businesses build customer relationships and streamline complex business processes, creating customer loyalty and customer retention. At its core, a CRM tool creates a simple user interface to communicate with customers in a scalable way to help drive and support your growth and increase sales..

Check out these top 5 reasons you should implement a CRM if you haven’t already.

Reason 1. CRM Drives Efficiency

Good CRM software can help make complex and time-consuming business processes really simple. A great example is the customer onboarding process, where organizations have only one opportunity to make a first impression. With Zoho CRM and Advantzware, you have access to vital customer information for new and existing clients to ensure a smooth and seamless process where you are aware of the customer’s needs. What once was a complex process that could result in clients falling through the cracks and getting forgotten, now is an intuitive system that makes sure you are deepening customer relationships and meeting their business needs with the right products at the right time.

Reason 2. Customer Relationships Will Improve

One of the founding cornerstones of CRM software is that it quickly becomes an invaluable tool to build better customer relationships. Because a CRM software documents all the touchpoints your team has with your customers, your organization is armed with powerful insights to help identify problems with the relationship before they boil up and become a problem for your business. This documentation is also a key driver for optimization, by pointing you to the problem areas in your business where your focus matters the most.

Reason 3. Peace of Mind

Leave the hodgepodge of spreadsheets, Word files and rolodexes in the 90s and upgrade yourself to a system that prioritizes data security and reliability. Lose a top sales rep? Never worry about where to get their customer contact list again. The salesperson’s successful strategies and good practices that made them your best sales rep can be multiplied, duplicated, and implemented by other members on your sales team.

Reason 4. Driver for Growth

The data captured in a CRM is key to all business growth initiatives. What products and customers are most/least profitable? Where in the funnel are most prospects dropping off? A CRM can help you answer these pivotal growth questions, and more. It can also help you identify cross-selling and up-sell opportunities quickly.

Reason 5. You’re Falling Behind Without It

Running a business without CRM can cost you real money as more administration time means less time for everything else. A great sales team can create a lot of data as they talk to customers, meet with prospects, and find out valuable information. All too often, this information gets stored on handwritten notes, spreadsheets, or inside the heads of your salespeople. A CRM system can consolidate your data to manage the day-to-day customer activities and interactions, providing your team with the bigger picture they need to make those sales.

Powerful Integration Built to Extend Your Application

Advantzware is integrated with Zoho CRM, a web-based CRM tool that lets you streamline complex business processes, drive and support your growth, and build strong relationships with your customers.