New Hire Announcement: Maulik Datanwala is Advantive’s new Chief Operating Officer


We would like to welcome Maulik Datanwala as Advantive’s Chief Operating Officer.

Maulik brings with him over two decades of experience working with enterprise software and technology companies running multiple operations at scale. Most recently, he served as the Chief Operating Officer for PowerSchool Holdings (NYSE: PWSC) Professional Services, Technical Support, Customer Success, and Renewals functions. Under Maulik’s leadership, the PowerSchool Customer Operations grew fivefold during his 7 years there and was recognized with various awards from Business Intelligence Group and Stevie for excellence in Customer Support and Professional Services. Maulik’s leadership was integral in the growth of the company leading to an IPO for PowerSchool in 2021.

Prior to PowerSchool, Maulik worked at SumTotal Systems for almost 9 years and ran a number of operational functions as a part of the Executive Management team. There he built several teams, including a Client Operations team to champion the experience of strategic customers that made up half of the Fortune 500. During Maulik’s tenure leading the customer-facing functions, the Customer Experience and Net Promoter Score both saw a dramatic improvement.

Additionally, at a very early age, Maulik co-founded two software and services companies which saw successful outcomes. He holds a bachelor’s degree in Commerce and Economics from the University of Mumbai and a master’s degree in Business Administration and Information Technology from the National Institute of Management. An avid sportsman, Maulik played Minor League Cricket in India and is often found playing in cricket leagues around the Sacramento area over weekends, where he currently resides with his wife Reena, and two kids, Rishi and Ria.

Please join us in congratulating Maulik on his new role!

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